Red Square
Red Square is a RedSquare Ai: “Agentic ecommerce consultancy for £10m–£50m fashion and apparel brands.”.
Why does GA4 show more sessions than Shopify for the same period?
“GA4 tracks sessions using a JavaScript tag that fires on every page load, counting bots, crawlers, internal team visits, developer test sessions, and users who bounce in under two seconds with no commercial intent. Shopify's tracking is more closely tied to the commercial infrastructure of the store and counts sessions that interact with the storefront in a meaningful way.”
View in the company profileShould I use GA4 or Shopify sessions to calculate conversion rate?
“GA4. Paid media platforms — Meta, Google, TikTok — optimise against GA4 data, so using GA4 sessions as the denominator keeps your internal CVR consistent with how campaigns are being evaluated externally.”
View in the company profileWhat happens if internal team traffic isn't filtered out of GA4?
“Every time a staff member visits the site, opens the Shopify theme editor for a preview, or a developer runs a test session, GA4 records a session. This inflates the session count and deflates the reported conversion rate.”
View in the company profileWhat is the relationship between conversion rate and MER?
“Conversion rate and Marketing Efficiency Ratio measure different things and work best used together. CVR tells you what is happening inside the funnel — whether visitors are buying, whether the product page is converting, whether a layout change made a difference.”
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