Dubit
Dubit: “Dubit is a UK-based digital agency founded in 1999 that specialises in youth audience research, Roblox game development, and immersive commerce for brands targeting Gen Z and Gen Alpha.”
Can you sell real products inside Roblox?
“Yes. Roblox supports real world commerce through Shopify and Amazon integrations. Players can browse and purchase physical products without leaving the game. We built the first Amazon powered storefront on Roblox for Maybelline, and Adidas sells real world apparel through their Roblox store powered by Shopify.”
View in the company profileHow much do Roblox players spend on virtual items?
“Roblox players bought over 2 billion virtual items last year. The average price point is under $1, but volume is enormous and limited edition items can sell for thousands. One Adidas item sold for $25,000. The model is high volume, low price, with limited drops creating urgency.”
View in the company profileWhat is the difference between virtual merch and immersive e-commerce?
“Virtual merch is avatar clothing and accessories that players buy and wear inside Roblox. It generates revenue directly and builds brand visibility: players wearing your items are seen across every game they play.”
View in the company profile
More information from this source
- Roblox Commerce
“Immersive commerce solutions connecting virtual experiences to real-world sales. Shopify-powered storefronts, UGC collections, and in-game purchases on Roblox.”