Source information from Whito

Whito: /about/

whito.co.uk

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  1. Whito

    Company knowledgeUpdated

    Whito: “Independent insight into UK business. Whito publishes independent research on how UK businesses are found, trusted and priced.”

    • What is Whito?

      “Whito is an independent UK research publisher with a free, register-checked directory. Listings are checked against Companies House where the business is registered and written so both people and AI tools can read them.”

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    • Is Whito free to use?

      “Yes. Browsing the directory, the research and the guidance costs nothing, and a standard directory listing is free. Nothing about a listing is for sale, and money never changes how anything is ranked.”

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    • How does Whito make money?

      “We sell Whito Data research files: the complete dataset behind a study, a quarterly Refresh, and built-to-order collections. Some tool reviews carry disclosed affiliate links. Nobody can pay for placement, a better review score or a higher ranking. The full breakdown is on our How We Make Money page.”

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