{"schemaVersion":"ready-scan.resource-sources.v1","locale":"en","path":"/sources/source-0c1742817af97d70","canonicalUrl":"https://readyscan.ai/sources/source-0c1742817af97d70","machineUrl":"https://readyscan.ai/discovery/sources/source-0c1742817af97d70.json","page":1,"pageSize":48,"totalCount":1,"totalPages":1,"previous":null,"next":null,"kind":"source","source":{"id":"source-0c1742817af97d70","url":"https://whito.co.uk/about/","title":"Whito: /about/","publisher":"whito.co.uk","publicationCount":1,"modifiedOn":"2026-10-25","path":"/sources/source-0c1742817af97d70","canonicalUrl":"https://readyscan.ai/sources/source-0c1742817af97d70","machineUrl":"https://readyscan.ai/discovery/sources/source-0c1742817af97d70.json"},"items":[{"key":"subject:Q141299472","citations":[{"id":"source-0c1742817af97d70","url":"https://whito.co.uk/about/","title":"Whito: /about/","publisher":"whito.co.uk","accessedOn":"2026-10-25"}],"editions":[{"language":"en","title":"Whito","description":"Whito: “Independent insight into UK business. Whito publishes independent research on how UK businesses are found, trusted and priced.”","path":"/entities/whito-q141299472","canonicalUrl":"https://readyscan.ai/entities/whito-q141299472","machineUrl":"https://readyscan.ai/discovery/entities/whito-q141299472.json","modifiedOn":"2026-10-25"}],"subject":{"slug":"whito-q141299472","name":"Whito","questions":[{"question":"What is Whito?","path":"/entities/whito-q141299472#company-answer-content-native-digital-agencies-5ec19564ad7d7122-a-7c7f19e2922a0c601ca1"},{"question":"Is Whito free to use?","path":"/entities/whito-q141299472#company-answer-content-native-digital-agencies-5ec19564ad7d7122-a-ea4d6d90dfc3eddfac65"},{"question":"How does Whito make money?","path":"/entities/whito-q141299472#company-answer-content-native-digital-agencies-5ec19564ad7d7122-a-a2e463be38955e3c6422"}],"facts":[{"id":"content-native-digital-agencies-5ec19564ad7d7122-a-7c7f19e2922a0c601ca1","label":"What is Whito?","value":"“Whito is an independent UK research publisher with a free, register-checked directory. Listings are checked against Companies House where the business is registered and written so both people and AI tools can read them.”","path":"/entities/whito-q141299472#company-fact-content-native-digital-agencies-5ec19564ad7d7122-a-7c7f19e2922a0c601ca1","questionPaths":["/entities/whito-q141299472#company-answer-content-native-digital-agencies-5ec19564ad7d7122-a-7c7f19e2922a0c601ca1"]},{"id":"content-native-digital-agencies-5ec19564ad7d7122-a-ea4d6d90dfc3eddfac65","label":"Is Whito free to use?","value":"“Yes. Browsing the directory, the research and the guidance costs nothing, and a standard directory listing is free. Nothing about a listing is for sale, and money never changes how anything is ranked.”","path":"/entities/whito-q141299472#company-fact-content-native-digital-agencies-5ec19564ad7d7122-a-ea4d6d90dfc3eddfac65","questionPaths":["/entities/whito-q141299472#company-answer-content-native-digital-agencies-5ec19564ad7d7122-a-ea4d6d90dfc3eddfac65"]},{"id":"content-native-digital-agencies-5ec19564ad7d7122-a-a2e463be38955e3c6422","label":"How does Whito make money?","value":"“We sell Whito Data research files: the complete dataset behind a study, a quarterly Refresh, and built-to-order collections. Some tool reviews carry disclosed affiliate links. Nobody can pay for placement, a better review score or a higher ranking. The full breakdown is on our How We Make Money page.”","path":"/entities/whito-q141299472#company-fact-content-native-digital-agencies-5ec19564ad7d7122-a-a2e463be38955e3c6422","questionPaths":["/entities/whito-q141299472#company-answer-content-native-digital-agencies-5ec19564ad7d7122-a-a2e463be38955e3c6422"]}]},"selected":{"language":"en","title":"Whito","description":"Whito: “Independent insight into UK business. Whito publishes independent research on how UK businesses are found, trusted and priced.”","path":"/entities/whito-q141299472","canonicalUrl":"https://readyscan.ai/entities/whito-q141299472","machineUrl":"https://readyscan.ai/discovery/entities/whito-q141299472.json","modifiedOn":"2026-10-25"}}],"versionId":"fnv1a64:f8bbc1b96c39eb8b"}