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  1. NYVO

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    NYVO Investment Advisor: “SEBI Registered Investment Adviser. Your family finance fitness coach – honest, conflict-free money advice for Indian families.”

    • What is the difference between saving and investing?

      “Saving keeps money safe and instantly available, usually in a savings account or fixed deposit, with low but steady returns. Investing puts money into assets like equity or mutual funds that can grow over time but move up and down. Saving protects money; investing grows it.”

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    • Should I save or invest first?

      “Save first. Build an emergency fund of three to six months of essential expenses and get adequate insurance before you invest a rupee. That safety net stops a crisis from forcing you to sell investments at a loss. Once it's in place, long-term investing makes sense.”

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    • Where should I keep my savings?

      “For money you'll need within about three years, prioritise safety and access: a savings account for instant needs, a sweep-in fixed deposit, or a liquid fund for slightly higher returns. Market-linked options suit short-term money poorly, since it may have to be spent before it recovers.”

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