Sequel 的来源资料

Sequel: “Sequel is the benchmark consulting firm for digital media: strategy, communications, technology and execution in a single growth system, from search engines to AI, for media companies, businesses and institutions.”

• How much does campaign management cost?

  “The management fee depends on the number of channels, account complexity and spend volume, and we define it after seeing the real situation. What we do not do is tie our fee to a percentage of the budget: it would create the wrong incentive, pushing us to make you spend more.”

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• Do you manage ChatGPT campaigns, and since when is that possible?

  “ChatGPT Ads has been available in Europe since 24 August 2026. In this first phase buying runs through the large media groups, while direct self-service management is announced as the next step. In the meantime we prepare creative, measurement and organic presence, so that when access opens up the work is already done.”

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• What difference does being a Google Partner make?

  “On the practical side it gives direct access to support, features in beta and benchmark data. On the question of choosing a supplier it says less than many claim: no badge guarantees that campaigns will pay off.”

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