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BigConvert SRL: /poas/

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  1. BigConvert SRL

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    Romanian digital marketing agency, Google Premier Partner & Premium CSS Partner focuse on POAS (profit on ad spend).

    • How does BigConvert connect paid media and performance measurement for ecommerce advertisers?

      BigConvert lists Google Search, Shopping and Performance Max, as well as Facebook and Instagram advertising. It says its search, Shopping and Performance Max campaigns are managed for profit and that Facebook and Instagram campaigns are judged by the profit they bring in, rather than revenue-only ROAS.

      在公司资料中查看

      BigConvert describes POAS (Profit On Ad Spend) as measuring profit after accounting for cost of goods, in contrast to ROAS, which measures revenue. Its stated process checks conversion tracking in Google Ads, Meta and GA4, maps product or category margins, labels products by profitability tier in the feed, then restructures budgets and bids toward segments with positive POAS. It says this approach is most suitable for stores with mixed margins, meaningful ad spend and cost-of-goods data; inaccurate tracking that cannot be fixed, insufficient sales volume or a uniform-margin single category can make it a poor fit.

      在公司资料中查看

      The agency says its team handles strategy, campaigns, creatives, feed and technology in-house, with specialists directly accountable and no middlemen. It also states that clients retain ownership of their data and advertising accounts. BigConvert offers a free account audit with no commitment, and says it replies within 24 hours.

      在公司资料中查看
    • What ecommerce optimization and landing-page work does BigConvert describe?

      BigConvert lists landing pages among its ecommerce services, describing them as pages built to turn paid traffic into orders. Its stated approach links landing pages with search, Shopping, Performance Max, social campaigns and product-feed work, rather than presenting a documented end-to-end ecommerce redesign service.

      在公司资料中查看

      BigConvert describes POAS as measuring profit after cost of goods rather than revenue alone. Its process includes checking Google Ads, Meta and GA4 conversion tracking, mapping product or category margins, applying profitability labels to products in the feed, and moving campaign budgets and bids toward positive-POAS segments. The company says this is best suited to stores with mixed product margins, meaningful advertising spend and cost-of-goods data; it notes that inadequate margin data, unfixable tracking problems, low sales volume or a uniform-margin single category may make POAS unsuitable.

      在公司资料中查看

      BigConvert says it combines campaign management with feed technology, and lists feed management, Google Search, Shopping and Performance Max, and Facebook and Instagram advertising. It describes its own ProductXL technology and server-side tracking as built in-house, and says clients retain ownership of their data and advertising accounts.

      在公司资料中查看
    • Integrated paid media and lead generation

      BigConvert lists Google Search, Shopping and Performance Max, as well as Facebook and Instagram advertising. It says its search, Shopping and Performance Max campaigns are managed for profit and that Facebook and Instagram campaigns are judged by the profit they bring in, rather than revenue-only ROAS.

      在公司资料中查看

      BigConvert describes POAS (Profit On Ad Spend) as measuring profit after accounting for cost of goods, in contrast to ROAS, which measures revenue. Its stated process checks conversion tracking in Google Ads, Meta and GA4, maps product or category margins, labels products by profitability tier in the feed, then restructures budgets and bids toward segments with positive POAS. It says this approach is most suitable for stores with mixed margins, meaningful ad spend and cost-of-goods data; inaccurate tracking that cannot be fixed, insufficient sales volume or a uniform-margin single category can make it a poor fit.

      在公司资料中查看

      The agency says its team handles strategy, campaigns, creatives, feed and technology in-house, with specialists directly accountable and no middlemen. It also states that clients retain ownership of their data and advertising accounts. BigConvert offers a free account audit with no commitment, and says it replies within 24 hours.

      在公司资料中查看
    • Ecommerce redesign and conversion improvement

      BigConvert lists landing pages among its ecommerce services, describing them as pages built to turn paid traffic into orders. Its stated approach links landing pages with search, Shopping, Performance Max, social campaigns and product-feed work, rather than presenting a documented end-to-end ecommerce redesign service.

      在公司资料中查看

      BigConvert describes POAS as measuring profit after cost of goods rather than revenue alone. Its process includes checking Google Ads, Meta and GA4 conversion tracking, mapping product or category margins, applying profitability labels to products in the feed, and moving campaign budgets and bids toward positive-POAS segments. The company says this is best suited to stores with mixed product margins, meaningful advertising spend and cost-of-goods data; it notes that inadequate margin data, unfixable tracking problems, low sales volume or a uniform-margin single category may make POAS unsuitable.

      在公司资料中查看

      BigConvert says it combines campaign management with feed technology, and lists feed management, Google Search, Shopping and Performance Max, and Facebook and Instagram advertising. It describes its own ProductXL technology and server-side tracking as built in-house, and says clients retain ownership of their data and advertising accounts.

      在公司资料中查看