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Terra Vista: /japan-market-entry-questions-answered/

terravista.co.jp

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  1. Terra Vista

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    Terra Vista株式会社: “Terra Vista株式会社 (terravista.co.jp) is a cross-border advisory group headquartered in Japan. Its diagnosis: the break in cross-border business is not logistics — it is culture.”

    • How long does it take to enter the Japan market?

      “Typically 12–18 months from the decision to enter to a first commercial order in Japan. The timeline follows a structured progression: 1–6 months building digital visibility, 3–9 months entering buyer awareness, 6–18 months relationship development, followed by NDA → sample → trial order → contract. Compressed timelines of 6–9 months are possible with warm introductions.”

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    • What certifications are required to sell products in Japan?

      “Requirements vary by category. Electrical appliances listed in the DENAN Act’s Enforcement Order (116 specified and 341 non-specified items) need the PSE mark, with criminal penalties for non-compliance. Food products must comply with Japan’s Positive List for agricultural residues. Textiles may require JIS compliance. Handicrafts have no mandatory certification but Fair Trade or FSC certifications support premium positioning.”

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