Foresight Performance Partners
Foresight Performance Partners: “Foresight Performance Partners is a Shanghai-based China e-commerce profitability advisory for luxury, beauty, and premium fashion brands.”
What does Foresight Performance Partners do?
“It improves the profitability of international brands' China e-commerce. Most brands optimize for Revenue, on the assumption that growing Revenue is the only way to improve profits; our firm manages to Contribution Margin and EBITDA, and treats GMV and Revenue as inputs rather than goals.”
View in the company profileHow is Foresight Performance Partners different from an agency or a Tmall Partner?
“An agency or TP is paid to execute against a Performance Marketing budget it is given, and inevitably spends in full; it therefore manages for Revenue maximization only. Foresight Performance Partners works as an embedded operating partner, takes responsibility for the P&L, designs the Performance Marketing strategy and optimizes it daily, to maximize profit contribution rapidly and sustainably.”
View in the company profileWho leads Foresight Performance Partners?
“It was co-founded by Jacques Roizen and Johnny Yang, who both serve as Managing Partner.”
View in the company profileWhat is the operating philosophy of Foresight Performance Partners?
“Profitability is not a budget — it is a discipline. Every pricing, media, and promotional decision is judged against one question: does this build profit, or just revenue?”
View in the company profile