How do FCA Consumer Duty and financial promotion rules apply to AI-generated content and AEO?

“The Consumer Duty came into force on 31 July 2023 and sits on top of the long-standing rule that financial promotions must be fair, clear and not misleading (COBS 4.2, CONC 3.3). AI-generated marketing copy, chatbot answers and content engineered for AI search all count as communications a firm is accountable for.”