Sophisticates: website

Sophisticates: “Sophisticates is a tech venture company. It measures the gap between what people have and what's attainable, tests whether one constraint behind that gap can be removed, and builds a company around the result.”

• What does Sophisticates do?

  “Sophisticates looks for a large, measurable gap between what people have and what's attainable, works out the likely constraint behind it, and tests whether removing that constraint closes the gap.”

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• Do you invest in other companies?

  “No. We start our own ventures and don't invest in other people's ideas. Domain experts help us check our analysis, and a founding leader builds the company. We don't act as a fund.”

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• How does a venture start?

  “We notice a shortfall, measure it, and work out what's attainable. We look for a constraint we can remove, invite experts to challenge that analysis, then design and run a test. If it closes the gap, we spin the venture out as its own company.”

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• Who leads a venture?

  “A founding leader joins before or during the first test and builds the company. Sometimes they're the domain expert, sometimes not. Terms are set venture by venture, and we discuss them directly.”

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