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NewForm: /about

newform.com

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  1. NewForm

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    NewForm: “NewForm helps performance advertisers get more great ads with standalone Framework creative analytics software and full-service creative strategy, production and testing.”

    • What is NewForm?

      “NewForm is the creative intelligence company. Our forward-deployed creative teams, Framework creative intelligence platform, and creative supply chain work in one loop: make ads, test them, and learn from the results.”

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    • When was NewForm founded?

      “NewForm was founded in 2023 in New York. The first client shipped 40 creatives in month one.”

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    • Who founded NewForm?

      “Hamza Alsamraee (CEO), Andrew Presser (COO), and Alec Velikanov (CTO) founded NewForm in 2023. Hamza was the first growth hire at the consumer app Faves. He took it from 0 to 1M+ downloads by making the TikTok ads himself. That experience showed him that creative was the bottleneck in performance marketing. NewForm was built to solve it.”

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    • Where is NewForm based?

      “NewForm operates from a 5,000 sq ft creative studio in NOMAD, New York. Production, account team, engineering, and founders all work from the same floor.”

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    • How big is NewForm?

      “50+ people: producers, editors, strategists, growth engineers, and software builders. NewForm produces 2,500+ creative assets per month across 50+ brands and has delivered 10B+ paid views.”

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