Dubit
Dubit: “Dubit is a UK-based digital agency founded in 1999 that specialises in youth audience research, Roblox game development, and immersive commerce for brands targeting Gen Z and Gen Alpha.”
What does a brand strategy engagement with Dubit produce?
“You get a platform recommendation, a concept, a measurement plan and a spend range. Work starts with a two-hour design summit that lands the strategy recommendation and the concept proposal.”
在公司資料中查看Should we integrate into popular games, build our own game or sell virtual merchandise?
“We match the route to the goal. Appearing in existing popular games buys reach on a four to eight week campaign, and it is where most brands start.”
在公司資料中查看How do you pick which games our brand should be in?
“We treat game selection as media planning rather than brand fit. Across a sample of 100 games in our network of 100+ partner games, audiences run from about 90% male to 85% female.”
在公司資料中查看Should we be in the biggest games on Roblox?
“Usually not. A top 20 game costs two to five times more per thousand visits than games ranked 20 to 200. Running in three to five games at once buys similar reach for a fraction of that. Manchester City ran in six popular games for eight weeks and was played 57 million times, with 301 million impressions.”
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