{"schemaVersion":"ready-scan.resource-sources.v1","locale":"zh-Hant","path":"/zh/sources/source-45063ea52524398c","canonicalUrl":"https://readyscan.ai/zh/sources/source-45063ea52524398c","machineUrl":"https://readyscan.ai/zh/discovery/sources/source-45063ea52524398c.json","page":1,"pageSize":48,"totalCount":1,"totalPages":1,"previous":null,"next":null,"kind":"source","source":{"id":"source-45063ea52524398c","url":"https://murphyandcompany.com.au/commercial-translation-gap","title":"Murphy & Company: /commercial-translation-gap","publisher":"murphyandcompany.com.au","publicationCount":1,"modifiedOn":"2026-10-23","path":"/zh/sources/source-45063ea52524398c","canonicalUrl":"https://readyscan.ai/zh/sources/source-45063ea52524398c","machineUrl":"https://readyscan.ai/zh/discovery/sources/source-45063ea52524398c.json"},"items":[{"key":"subject:Q140445341","citations":[{"id":"source-45063ea52524398c","url":"https://murphyandcompany.com.au/commercial-translation-gap","title":"Murphy & Company: /commercial-translation-gap","publisher":"murphyandcompany.com.au","accessedOn":"2026-10-23"}],"editions":[{"language":"en","title":"Murphy & Company","description":"Murphy & Company: “Murphy & Company is a growth practice for frontier tech. We close the gap between what you've built and what the market wants to buy.”","path":"/entities/murphy-company-q140445341","canonicalUrl":"https://readyscan.ai/entities/murphy-company-q140445341","machineUrl":"https://readyscan.ai/discovery/entities/murphy-company-q140445341.json","modifiedOn":"2026-10-23"}],"subject":{"slug":"murphy-company-q140445341","name":"Murphy & Company","questions":[{"question":"How does this relate to product-market fit?","path":"/entities/murphy-company-q140445341#company-answer-content-native-digital-agencies-e7f9a832e7578e4f-a-acdc0d4d9471ea7b0c92"},{"question":"Does this apply if I'm pre-revenue?","path":"/entities/murphy-company-q140445341#company-answer-content-native-digital-agencies-e7f9a832e7578e4f-a-434ef0d3f43e8b269da4"},{"question":"How long does it take to close the gap?","path":"/entities/murphy-company-q140445341#company-answer-content-native-digital-agencies-e7f9a832e7578e4f-a-b2ae467da172168e47b8"}],"facts":[{"id":"content-native-digital-agencies-e7f9a832e7578e4f-a-acdc0d4d9471ea7b0c92","label":"How does this relate to product-market fit?","value":"“Product-market fit asks whether your product solves a real problem at the right price for the right customer. The commercial translation gap asks whether the market can recognise that. You can have the fit and still be stuck in the gap: a strong product that keeps losing on the story.”","path":"/entities/murphy-company-q140445341#company-fact-content-native-digital-agencies-e7f9a832e7578e4f-a-acdc0d4d9471ea7b0c92","questionPaths":["/entities/murphy-company-q140445341#company-answer-content-native-digital-agencies-e7f9a832e7578e4f-a-acdc0d4d9471ea7b0c92"]},{"id":"content-native-digital-agencies-e7f9a832e7578e4f-a-434ef0d3f43e8b269da4","label":"Does this apply if I'm pre-revenue?","value":"“Often, yes. The gap shows up first in fundraising, when investors can't quickly see what you're building, why it matters and why now. If your raise is stalling on the story rather than the science, the gap is already costing you.”","path":"/entities/murphy-company-q140445341#company-fact-content-native-digital-agencies-e7f9a832e7578e4f-a-434ef0d3f43e8b269da4","questionPaths":["/entities/murphy-company-q140445341#company-answer-content-native-digital-agencies-e7f9a832e7578e4f-a-434ef0d3f43e8b269da4"]},{"id":"content-native-digital-agencies-e7f9a832e7578e4f-a-b2ae467da172168e47b8","label":"How long does it take to close the gap?","value":"“The first shift often comes as soon as the story is rewritten: investor and sales conversations get cleaner. Getting the market to repeat it takes longer, because the story has to travel through decks, tenders, partners and new hires. That's why Built to Bought™ re-scores every 90 days.”","path":"/entities/murphy-company-q140445341#company-fact-content-native-digital-agencies-e7f9a832e7578e4f-a-b2ae467da172168e47b8","questionPaths":["/entities/murphy-company-q140445341#company-answer-content-native-digital-agencies-e7f9a832e7578e4f-a-b2ae467da172168e47b8"]}]},"selected":{"language":"en","title":"Murphy & Company","description":"Murphy & Company: “Murphy & Company is a growth practice for frontier tech. We close the gap between what you've built and what the market wants to buy.”","path":"/entities/murphy-company-q140445341","canonicalUrl":"https://readyscan.ai/entities/murphy-company-q140445341","machineUrl":"https://readyscan.ai/discovery/entities/murphy-company-q140445341.json","modifiedOn":"2026-10-23"}}],"versionId":"fnv1a64:5784b82ddcbb7a50"}