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Its stated process checks conversion tracking in Google Ads, Meta and GA4, maps product or category margins, labels products by profitability tier in the feed, then restructures budgets and bids toward segments with positive POAS. It says this approach is most suitable for stores with mixed margins, meaningful ad spend and cost-of-goods data; inaccurate tracking that cannot be fixed, insufficient sales volume or a uniform-margin single category can make it a poor fit.","path":"/entities/bigconvert-srl-q139827440#company-fact-content-business-digital-agencies-70564af5e87b0ecd-business-fact-1225f54e24d69eab74f0c8d4d3848fde317cf177d3b61a33bcf50811044829ec","questionPaths":["/entities/bigconvert-srl-q139827440#company-answer-content-business-digital-agencies-70564af5e87b0ecd-business-answer-fddd7b10f00f6a0d9a35f2b437ad604e90e4e6a0a542501a1f1347df64e3a038","/corpus/buyer-question/need-digital-agencies-demand-generation"]},{"id":"content-business-digital-agencies-70564af5e87b0ecd-business-fact-1d845b1facd9e16b383cc260f3b9217346ec5aef7f1af33ab3a96d81571d9528","label":"Campaign support and account ownership","value":"The agency says its team handles strategy, campaigns, creatives, feed and technology in-house, with specialists directly accountable and no middlemen. 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Its process includes checking Google Ads, Meta and GA4 conversion tracking, mapping product or category margins, applying profitability labels to products in the feed, and moving campaign budgets and bids toward positive-POAS segments. 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