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You authorize Barley in your Square dashboard, point it at the location(s) you want to track, and Barley maps your menu's flavor DNA through the Beer Taste Genome.”","path":"/entities/brewlytics-q140389728#company-fact-content-native-digital-agencies-069b8032588d0099-a-25289fdcae1831fa9674","questionPaths":["/entities/brewlytics-q140389728#company-answer-content-native-digital-agencies-069b8032588d0099-a-25289fdcae1831fa9674"]},{"id":"content-native-digital-agencies-069b8032588d0099-a-04aca24e8c51d6733891","label":"Does Barley replace our POS?","value":"“No. Barley sits alongside your POS — it reads purchase data and pushes back loyalty interactions. Square stays your system of record. Toast is next on the roadmap, then Arryved, on the same model; Lightspeed comes after that.”","path":"/entities/brewlytics-q140389728#company-fact-content-native-digital-agencies-069b8032588d0099-a-04aca24e8c51d6733891","questionPaths":["/entities/brewlytics-q140389728#company-answer-content-native-digital-agencies-069b8032588d0099-a-04aca24e8c51d6733891"]},{"id":"content-native-digital-agencies-069b8032588d0099-a-4e14e454a7b103572029","label":"What does Barley cost?","value":"“Start free — join, sync your POS, and get a presence in the Barley app at no cost, with customer taste data building behind the scenes.”","path":"/entities/brewlytics-q140389728#company-fact-content-native-digital-agencies-069b8032588d0099-a-4e14e454a7b103572029","questionPaths":["/entities/brewlytics-q140389728#company-answer-content-native-digital-agencies-069b8032588d0099-a-4e14e454a7b103572029"]},{"id":"content-native-digital-agencies-069b8032588d0099-a-39df0142dd3e52c76466","label":"What customer data does Barley collect, and where does it live?","value":"“Barley reads transaction-level data from your POS: items purchased, timestamps, tab totals, and (for opted-in customers) email or phone for messaging. 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