{"schemaVersion":"ready-scan.discovery-surface.v1","id":"urn:readyscan:corpus:buyer-question:reputation-pros-q133805565-answer-c68330537906e8e91746","key":"buyer_question:reputation-pros-q133805565-answer-c68330537906e8e91746","kind":"buyer_question","slug":"reputation-pros-q133805565-answer-c68330537906e8e91746","canonicalUrl":"https://readyscan.ai/corpus/buyer-question/reputation-pros-q133805565-answer-c68330537906e8e91746","machineUrl":"https://readyscan.ai/discovery/corpus/buyer-question/reputation-pros-q133805565-answer-c68330537906e8e91746.json","datePublished":"2026-10-22","dateModified":"2026-10-22","materialFingerprint":"fnv1a64:fc31cdf72e8bdb71","membershipFingerprint":"fnv1a64:b1de5f3828872247","relatedEntitySlugs":["reputation-pros-q133805565"],"relatedSurfaceKeys":["buyer_question:reputation-pros-q133805565-answer-d06adb14128cdf1b403c","buyer_question:reputation-pros-q133805565-answer-ddf4ac11dab26b7a9fae","evidence:reputation-pros-q133805565","relationship:reputation-pros-q133805565-products-and-services"],"sourceIds":["ready-scan-subjects"],"provenance":[{"snapshotId":"reputation-pros-q133805565-content-546a903b5da808dd-snapshot","sourceId":"ready-scan-subjects","sourceRecordId":"Q133805565","sourceRevisionId":"Q133805565:content:0fc1b44c83c956fc","sourceContentHash":"fnv1a64:52a71fd0f32759bd","recordRevisionId":"Q133805565:content:0fc1b44c83c956fc","recordContentHash":"fnv1a64:5a524c49b94787e4","sourceCanonicalUrl":"https://reputationpros.com/","sourceModifiedAt":"2026-10-22T17:29:32.558Z","observedOn":"2026-10-22","permission":{"basis":"public_information","evidenceUrl":"https://reputationpros.com/"},"attributionUrl":"https://reputationpros.com/"}],"quality":{"method":"same_kind_unique_trigram_floor","minimumUniqueTrigramRatio":0.3,"status":"passed"},"title":"What is Online Reputation Management (ORM)?","summary":"Cited source answers across 1 active corpus record.","question":"What is Online Reputation Management (ORM)?","answers":[{"entitySlug":"reputation-pros-q133805565","entityName":"Reputation Pros","answer":"“Online reputation management (ORM) is the strategic practice of monitoring and influencing how your business is perceived on the internet, with the primary goal of neutralizing negative sentiments and promoting positive ones. This typically involves responding to bad reviews, suppressing unfavorable search results, and correcting misinformation about your business.”","sourceUrls":["https://reputationpros.com/"]}]}