{"schemaVersion":"ready-scan.discovery-surface.v1","id":"urn:readyscan:corpus:buyer-question:alliant-q140249717-answer-94d60f0182dcba8309d6","key":"buyer_question:alliant-q140249717-answer-94d60f0182dcba8309d6","kind":"buyer_question","slug":"alliant-q140249717-answer-94d60f0182dcba8309d6","canonicalUrl":"https://readyscan.ai/corpus/buyer-question/alliant-q140249717-answer-94d60f0182dcba8309d6","machineUrl":"https://readyscan.ai/discovery/corpus/buyer-question/alliant-q140249717-answer-94d60f0182dcba8309d6.json","datePublished":"2026-10-18","dateModified":"2026-10-18","materialFingerprint":"fnv1a64:d163f916ab96faf5","membershipFingerprint":"fnv1a64:ac9f02a2ec0f2b4a","relatedEntitySlugs":["alliant-q140249717"],"relatedSurfaceKeys":["buyer_question:alliant-q140249717-answer-06723cb8189531d327aa","buyer_question:alliant-q140249717-answer-b2b24e20f2d5e627fa6f","evidence:alliant-q140249717","relationship:alliant-q140249717-products-and-services"],"sourceIds":["ready-scan-subjects"],"provenance":[{"snapshotId":"alliant-q140249717-content-b499190b5e292927-snapshot","sourceId":"ready-scan-subjects","sourceRecordId":"Q140249717","sourceRevisionId":"Q140249717:content:c6f485a63a3750a1","sourceContentHash":"fnv1a64:b10fa617d1ccc882","recordRevisionId":"Q140249717:content:c6f485a63a3750a1","recordContentHash":"fnv1a64:6bbe92e4f5201082","sourceCanonicalUrl":"https://alliantinsight.com/","sourceModifiedAt":"2026-10-18T21:35:49.726Z","observedOn":"2026-10-18","permission":{"basis":"public_information","evidenceUrl":"https://alliantinsight.com/"},"attributionUrl":"https://alliantinsight.com/"}],"quality":{"method":"same_kind_unique_trigram_floor","minimumUniqueTrigramRatio":0.3,"status":"passed"},"title":"What is third-party marketing data?","summary":"Cited source answers across 1 active corpus record.","question":"What is third-party marketing data?","answers":[{"entitySlug":"alliant-q140249717","entityName":"Alliant","answer":"“Third-party marketing data is information about consumers or businesses that is collected and aggregated by organizations other than the brand using it. Marketers use third-party data to expand reach, enrich first-party data, improve targeting, and gain insight into audiences they do not already know well.”","sourceUrls":["https://alliantinsight.com/"]}]}